Literary Theme Of Self Identity Essay - 1806 Words

In Harper Lee s To Kill a Mockingbird, Lee writes, before I can live with other folks I ve got to live with myself. The one thing that doesn t abide by majority rule is a person s conscience (Lee, 108). As displayed in To Kill a Mockingbird and many others, the literary theme of self-identity coupled with coming of age has been a long running one in the history of literature. Certainly, we find this theme in novels such as Between Tides and Shadows of Your Black Memory, respectively. The development of character and self-identity is vital in the analysis of each protagonist. Between Tides follows Pierre Landu, a black Catholic Priest and revolutionist, on a journey to right his wrongs through rigorous self-examination. Pierre, having rejected his African ancestry during adolescence, in attempts to integrate into the Catholic Priesthood finds himself dissatisfied with the priesthood during his adult years. In attempts to reconnect to his cultural roots he joins a revolutionist movemen t to deconstruct colonialism in his African nation. Through growth and the tumultuous discovery of self, Pierre recognizes that there is no easy resolution in rediscovering himself or Africa. Similarly, Shadows of Your Black Memory, is largely about a young boy s journey into adulthood. Shadows is retold through the memory of the adult version of the young boy. Unlike Pierre, the Narrator, who is never a given a name is strikingly aware of the cultural and social parallels in which hisShow MoreRelatedThrough My Creative Writing And Reading Experience, I Have1156 Words   |  5 PagesThrough my creative writing and reading experience, I have been exposed to a variety of literary genres. My preferred genres have consistently been free verse poetry, fiction, and non-fiction. For the purpose of this class, I have chosen the genre of creative non-fiction. My focus will be literary essays that address humanity’s universal desire for a sense of identity and belonging; these essays will be written from a personal perspective, containing anecdotes, internal conflicts, and external opinionsRead MoreThe Theme Of Identity And Identity Crisis In Alices Adventures In Wonderland1138 Words   |  5 Pagesspecific piece of literary work, having been translated into 174 different languages and cited in numerous academic works since its initial publication, has an unrivalled amount of popularity with readers across the globe (Appleton 2015). The Alice series are among a group of enduring classics whose ideas, which tend to be distinguished as nonsensical, are enough to intrigue critics and scholars alike. The chaotic world that Carroll has crafted provides an infinite amount of literary and philosophicalRead MoreMajor Themes Of Us History During Slavery Essay1607 Words   |  7 Pages Major Themes of US History During Slavery During creation, God made man and gave him the free will to do and act according to as he pleases as long as it is in agreement with His teachings. Fellow human beings could not have control over their fellow men because it was against God’s will. A state whereby one person has absolute power over another and controls his life, liberty, and fortune is known as slavery. The history of slavery dates back to creation times where the Israelites were taken asRead MoreTheme of Identity in Summer Farm and The Bay1011 Words   |  5 PagesThe theme of identity is featured in the poems â€Å"Summer Farm† by Norman MacCaig and â€Å"The Bay† by James K. Baxter. Both poems are set in a natural foreground and address the issues associated with the theme of identity. Through the use of various literary techniques such as parallelism, metaphor and imagery, the theme of identity is presented in both poems. In the opening of â€Å"Summer Farm† by Norman MacCaig, the persona is in a state of thoughtlessness and presents the reader with images of lifeRead More Understanding The House Made of Dawn by Scott Momaday Essay1255 Words   |  6 PagesCultural and Literary Background, Momaday initially could not believe that he had won a prize for a work that began as a poem (93).   Schubnell cites one juror who explains his reasoning for selecting House Made of Dawn as being the works eloquence and intensity of feeling, its freshness of vision and subject, [and] its immediacy of theme (93).   For these reasons and many more, House Made of Dawn hailed the arrival on the American literary scene of a matured, sophisticated literary artist fromRead MoreUse of Literary Techniques in Into The Wild, by John Krakauer1073 Words   |  5 Pagesauthor skillfully uses literary techniques to convey his purpose of giving life to a man on an extraordinary path that led to his eventual demis e and truthfully telling the somber story of Christopher McCandless. Krakauer enhances the story by using irony to establish Chris’s unique personality. The author also uses Characterization the give details about Chris’s lifestyle and his choices that affect his journey. Another literary element Krakauer uses is theme. The many themes in the story attractRead MoreThe Harlem Renaissance1209 Words   |  5 Pagesthe United States and even abroad, to regions with large numbers of former slaves or blacks needing to construct ethnic identities amid a dominant white culture. The primary means of cultural expression during the Harlem Renaissance were literature and poetry, although visual art, drama, and music also played a role in the development of the new, urban African-American identity. Urbanization and population migration prompted large numbers of blacks to move away from the Jim Crow south, where slaveryRead MoreWilliam Carlos Williams Philomena Andronica And Gertr ude Stein s Identity1431 Words   |  6 PagesWilliam Carlos Williams â€Å"Philomena Andronica† and Gertrude Stein’s â€Å"Identity, a poem† are both visually and tonally very different texts. However, Stein and Williams have both used similar approaches to literary form in their poems as can be seen in their non-traditional approach to meaning generation and rejection of grammatical convention. The poems also both show an interest in the notion of identity and it’s fluidity, although Stein employs repeated images in her investigation whilst WilliamsRead MoreAlice Munros an Ounce of Cure1548 Words   |  7 PagesModern literary analyses and studies make the link between literary techniques such as narrative and storytelling and several other disciplines. Thus, one may find the theories of narrative and storytelling extending up to several major disciplines, such as philosophy, psychology, and literary criticism. In the view of different experts in li terary analyses, there is a close connection between narrative or storytelling and the definition of the nature of self and personal identity. The former hasRead MoreIdentity, By Toni Morrison s Sula1441 Words   |  6 PagesIdentity is who a person is or how they see themselves, but is this something they are born with or is it something they learn over time? Can this identity be changed? Or is it permanent once set? Identity is a major theme in Toni Morrison’s Sula. Scholars discuss the different identities that the characters possess, but tend to fail to mention character development or lack of character development. Character development or lack thereof is usually an important literary move in most writing. This

The Decision Making Process Of Consumers Essay - 1679 Words

Introduction One of the important objective of marketers is to identify and understand the purchase decision maker. Understanding them helps the marketers in various fields from product manufacturing process to developing a good marketing strategy. The focus of the review of the research is to understand the decision making process by focussing on family buying decision or role of gender in family buying decision. Over the last few years, the pattern of family has changed a lot. Changing are occurring in role of woman in the society, future perspectives, and size of family etc. Men and Woman because of their distinctive childhood and socialization and other social, organic and mental variables diverse sorts of conduct at different circumstances. Whether it is choice making in individual life or expert life, whether it is about shopping or consuming, both the sexual orientations are totally diverse at each phase of choice making. Decision making process of consumers is depends on different factors which includes social, psychological and personal factors. The buying behaviour in different products varies according to different situation, benefits and persons involved. The goal of marketing is always the same – to satisfy consumer and meets his expectation. By examining the sociological dimensions that how different families make buying decisions, the marketer can understand easily and can handle according to theShow MoreRelatedThe Consumer Decision Making Process1706 Words   |  7 Pagesuse a lot of strategies to make the consumer purchase their brand over various other competitors. But what is it exactly that happens inside the head of the ‘king’ that the marketers are always so interested in? What process does a consumer follow towards making a purchase that reduces the level of his cognitive dissonance? Let’s have a look. Need Recognition This is the first stage of the consumer decision making process (Solomon et al 2010), when a consumer recognises that there is a differenceRead MoreConsumer Decision Making Process1577 Words   |  7 PagesThis piece of work is about consumer behavior on electric vehicle which included the five stages of consumer decision making process such as Need Recognition, Information Search, Evaluation on Alternative, Purchase Decision, and Post-purchase decision. Lastly, the five different concepts which made up by social cultural factors and individual factors. 2.0 Five Stages of Consumer Decision Making Process 2.1 Need Recognition A problem is recognized when consumer found out a difference betweenRead MoreConsumer Decision Making Process2329 Words   |  10 Pages2Extensive problem solving and perception 3 2.3 Consumers accept satisfactory decision 3 2.4 Motivation 3 2.5 Physiological field 4 2.6 Implication for marketers 4 3 Passive view 4 3.1 Characteristics 4 3.2 Arguments 4 4. Emotional view 5 4. 1 Characteristics 5 4.2 Consumer decision making process 5 4.3 Offers for emotional view 5 4.4 Implication 5 4.5 Effective Communication 5 5. Cognitive view 6 5.1 Characteristics and decision making 6 5.2 Relevance 6 5.3 Cross-cultureRead MoreThe Consumer Decision Making Process2218 Words   |  9 PagesFIGURE 2.4 Consumer future decision-making process (Fotis, 2015; Moutinho, 1987) The value of influence is also a crucial element in understanding consumer purchase decision. Brown and Hayes (2008) interpret influence as ‘the action of creating a conductive environment which shapes other consumers’ perspective on a particular matter’ and ‘the ability to alter a person, item or route’. A book published by James Duesenberry in 1949, who is the first to embrace the term â€Å"consumer behaviour†, focusingRead MoreConsumer Decision Making Process2217 Words   |  9 PagesINTRODUCTION We all have to make choices. One of those most important decisions made in our life are based on the market - buying goods. No one buy goods unless they have a problem, a need or a want. The Consumer Decision Making Model can be applied with any economics decision you have to make. The goal in creating this model was to analyze how individuals sort through facts and influences to make decisions that are logical and consistent for them. Think like an economist with this convenient toolRead MoreThe Consumer Decision Making Process1923 Words   |  8 PagesIntroduction Consumer behaviour examines how individuals acquire, use and dispose of company offerings (Noel 2009). Acquiring a product or service is not the only consideration of consumer behaviour but the various stages and processes before these offerings are bought. In this essay I will be analysing a television purchase I made from Argos using the consumer decision making process and concluding with a justification in the context on consumer decision-making process. The consumer decision-making processRead MoreThe Decision Making Process Of The Consumer1950 Words   |  8 Pagesstates that each person seeks to maximize their own gains. Putting that in context with a low self-control, one can identify that an offer should be fair since the key demographic might reject an unfair offer out of altruism. The decision making process of the consumer is a quick and intuitive one [See Appendix A]. In order to start advertising a change needs to happen in the eating habits. The strategy is to spread the word, create a buzz and sell an experience. In order to spread the word aboutRead MoreConsumer Behaviour And Decision Making Process Essay1264 Words   |  6 Pagesliterature based on the order of the objectives. The literature review is on purchase intention, financial capability, and social factors, consumers’ attitudes and online buy. While analysing the literature, contributions, weaknesses and gaps in the existing literature were identified. 2.2. Theoretical review While consumers/buyers have existed for thousands of years, consumer behaviour research really began after World War II. It was established as a unique field of study during the 1960s (Engel, BlackwellRead MoreConsumer Decision Making Process Essay1449 Words   |  6 PagesConsumer Decision Making Process A key factor in successfully marketing new/existing products or implementing a product Extension is a thorough understanding of the motivation, learning, memory, and decision Processes that influence consumers purchasing behavior. Consumer purchasing behavior theories have found their way into managerial decision making to help companies more effectively develop and launch new products, segment the market, determine market entranceRead MoreAnalysis of Consumer Decision Making Process1581 Words   |  7 PagesIntroduction Consumer decision making process is a list of steps that are carried out by consumers concerning to a potential market transaction, before, during and after the purchase of a product or service. The process includes identifying the problem, collecting information, evaluating the alternatives, making the purchase decision and evaluating post purchase. Generally, decision making is the  cognitive process  of selecting a course of action from among multiple options. As a consumer, I find that

Pros & Cons of Telecommuting Samples †MyAssignmenthelp.com

Question: Discuss about the Pros Cons of Telecommuting. Answer: Introduction Technology is being used and applied in the business organizations of the present era. One of the applications of technology in businesses is the ability to allow the employees to work from home and other locations outside of office. Telecommuting or Telework is defined as making use of computing resources and technology outside of office to execute professional tasks and activities. It is referred as work from home, remote working and e-commuting as well. The organizations are making sure that the employees get the opportunity to maintain the work-life balance and are allowing such flexible options at work. However, there are advantages and drawbacks that are associated with this scheme. The report covers the concept of telecommuting with its pros and cons and also analyses the decision of Yahoo to stop telecommuting. Growing Trend of Telecommuting Employees have the ease of access to high-speed internet connection and the practice of telecommuting reduces the infrastructural cost for the organizations. The employees get the ability to maintain the work-life balance allowing them to showcase higher levels of productivity (Lautsch, Kossek Eaton, 2009). The organizations also promote the idea of telecommuting after looking at the increase productivity and satisfaction levels of the employees. Pros of Telecommuting Telecommuting allows the employees to structure their work in a better manner and as per their productivity cycles. Such a practice promotes organizational agility as the workers have increased freedom and job satisfaction (Shockley, 2014). The time that is spent in daily commute to the office is allocated for the fulfilment of professional tasks and activities leading to better efficiency of the employees. Cons of Telecommuting There are also a few challenges that are associated with the practice of telecommuting. It becomes troublesome for the managers and leaders to supervise and control the sub-ordinates that telecommute. The level of team-work, team collaboration and shared understanding may be lesser than the teams physically located in the office (Aon, 2014). Social isolation and lack of workplace environment are some of the other issues that may be associated with the teleworkers. Difficulties on Controlling/Supervising the Work Supervision and control of the work of telecommuters and non-telecommuters is a subject of debate that is witnessed in the organizations that have adapted to the idea of teleworking. The supervisors can observe the work style and behaviour of the non-telecommuters in the office. However, such abilities are not possible in the case of telecommuters. This may lead to the inconsistency in the application of control measures (Cascio, 2010). Also, the telecommuters may feel excluded and isolated at some point of time. The balancing of the supervision with telecommuters and non-telecommuters is one of the primary challenges for the supervisors and managers. Work hours are believed to be one of the essential parameters in determination of the work commitments of the employees. The calculation and supervision of the work hours of the non-telecommuters can be easily recorded. However, such a case may be difficult for telecommuters. It is not possible for the supervisors to follow the standard work hours for both the categories of the employees (Boell, Cecez-Kecmanovic Campbell, 2016). Telecommuters may choose to work as per their flexible productivity and work cycles; however, non-telecommuters may choose to stick to the standard working hours. Telecommuters can show higher levels of productivity and efficiency only when they have complete support of their supervisors. However, such flexibility may not go well with non-telecommuters. The management and maintenance of the expectations of both categories of the employees may also come up as a challenge for the supervisors. The Case of Yahoo Yahoo CEO, Marissa Mayer decided to put a ban on telecommuting in 2013. The decision created a lot of stir in the media and led to a debate on the merits and cons of the practice of teleworking. Marissa stated that the organization needed to be a single unit and to serve the idea, it was necessary that the employees worked side-by-side. She also stated that the best business ideas came up during the interactions at the workstations, cafeteria and impromptu team meetings. The decision of putting a ban on the practice of telecommuting was taken as it was believed that people are more collaborative and inventive when they physically work together (Tkaczyk, 2013). There were a large section of employees that experienced great benefits with the practice of teleworking by maintaining enhanced work-life balance with flexible hours of working. However, there were a few employees that abused the idea of teleworking. The absence of standards was another issue that collaborated in the decision of banning the idea of telecommuting. The use of critical systems and applications outside of the office network also brought of security risks and issues. The likelihood of computer crimes and attacks also increased with the use of varied networks and access points (Bort, 2015). There were difficulties that were observed in the control and monitoring of the telecommuters. The supervision of non-telecommuters and telecommuters could not be done with same policies and standards. There were inconsistency issues that cropped up. All of the reasons stated above collaborated in the decision-making of putting a ban on teleworking. Conclusion Teleworking is a topic of debate since a long time as there are pros and cons that are associated with the idea of telecommuting. There are specific advantages and disadvantages that are observed with this practice that need to be analysed before making the decision to implement the same. The complexities and mutual dependencies of the work activities shall be considered along with the diversity of the professional tasks. ICT enactment in work practices is another parameter that must be considered. All of these parameters shall be analysed before the implementation of the practice of telecommuting in the organization. The nature of work is the most significant parameter that shall be considered (Richard, 2012). Once telecommuting practices are adopted in the organization, there are certain modifications that shall be made in the monitoring and control policies. The security plans and policies shall also be explained to the telecommuters so that the security risks and attacks on the critical applications and information sets may be prevented. References Aon. (2014). Challenges with Telecommuting. Aon.com. Retrieved 29 November 2017, from https://www.aon.com/attachments/risk-services/The-Challenges-of-Telecommuting-Q2-2014.pdf Boell, S., Cecez-Kecmanovic, D., Campbell, J. (2016). Telework paradoxes and practices: the importance of the nature of work. Retrieved 29 November 2017, from https://onlinelibrary.wiley.com/doi/10.1111/ntwe.12063/pdf Bort, J. (2015). Marissa Mayer defends her famous ban on remote work: 'I hope that's not my legacy'. Retrieved 29 November 2017, from https://www.businessinsider.in/Marissa-Mayer-defends-her-famous-ban-on-remote-work-I-hope-thats-not-my-legacy/articleshow/49653165.cms Cascio, W. (2010). Managing a Virtual Workplace. Communicationcache.com. Retrieved 29 November 2017, from https://www.communicationcache.com/uploads/1/0/8/8/10887248/managing_a_virtual_workplace.pdf Lautsch, B., Kossek, E., Eaton, S. (2009). Supervisory approaches and paradoxes in managing telecommuting implementationHuman Relations - Brenda A. Lautsch, Ellen Ernst Kossek, Susan C. Eaton, 2009. Journals.sagepub.com. Retrieved 29 November 2017, from https://journals.sagepub.com/doi/abs/10.1177/0018726709104543 Richard, L. (2012). Telecommuting: Implementation for Success. Ijbssnet.com. Retrieved 29 November 2017, from https://ijbssnet.com/journals/Vol_3_No_15_August_2012/4.pdf Shockley, K. (2014). Telecommuting. Siop.org. Retrieved 29 November 2017, from https://www.siop.org/whitepapers/scientificaffairs/telecommuting/telecommuting.pdf Tkaczyk, C. (2013). Marissa Mayer breaks her silence on Yahoo's telecommuting policy. Fortune. Retrieved 29 November 2017, from https://fortune.com/2013/04/19/marissa-mayer-breaks-her-silence-on-yahoos-telecommuting-policy/

Symbolism The Chrysanthemums Essay Research Paper Symbolism free essay sample

Symbolism- The Chrysanthemums Essay, Research Paper Symbolism- # 8220 ; The Chrysanthemums John Steinbecks # 8217 ; # 8220 ; The Chrysanthemums # 8221 ; is a narrative that utilizes symbolism on many degrees. Most of all, I believe in the character of Elisa Adams. Elisa and her garden seem to be considered one. Because of all of her difficult labour and love the Chrysanthemums flourish. The Chrysanthemums being a symbol of kids that she neer had. Besides Chrysanthemums are a symbol of decease. The coupling of the decease association and the symbol of what the Chrysanthemums mean to Elisa is dry. In modern society Chrysanthemums are by and large brought to funerals, but they keep her traveling. Steinbeck besides uses symbolism in his description of the clip of twelvemonth and environing country. He foremost describes the farm as holding a deficiency of sunlight and the season being December, all properties to the overall feeling of decease. At the beggary of the narrative Steinbeck set the tone of the narrative. We will write a custom essay sample on Symbolism The Chrysanthemums Essay Research Paper Symbolism or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page # 8220 ; The high gray-flannel fog of winter made the vale like a closed pot. # 8221 ; Here the tone is really obviously presented, it s cold and dazed, a sense of dark, even possibly decease can be seen. It is entrusting to observe the analogue and symbolism between the clay pot and the vale Elisa. It is about as if Elisa was to go forth the vale, Li ke the Chrysanthemums, she would be dumped out on the â€Å"road of life† The chrysanthemums are the most powerful symbol in the narrative. Not merely do the flowers represent maternity for Elisa, they besides represent her muliebrity. Elisa International Relations and Security Network # 8217 ; t described as being a really feminine adult female. Steinbeck alternatively uses the word # 8220 ; strong # 8221 ; to depict her. All of her milieus such as the house and the vale are besides described as being really stark. The lone colourful thing in the narrative are the flowers. It is obvious that the symbolism of the flowers is embracing of Elisa # 8217 ; s whole support: her ain female parent # 8217 ; s # 8220 ; gardening custodies, # 8221 ; the kids she neer had, and the creativeness that so greatly contrast her milieus. John Steinbeck # 8217 ; s # 8220 ; The Chrysanthemums # 8221 ; is filled with symbolism. As the narrative unfolds Elisa is described to us as a really strong adult female. By this we can find that she is a really difficult worker and non every bit femanin as most adult females. The rubric of the narrative is a symbol of her life. The flowers represent both life and decease to her. Since she has no kids she uses her God given maternally gifts on her flowers. The flowers do non populate every bit long as kids do, so she has to travel through the bosom aching when 1 of her flowers die. The flowers symbolize everything she has and what she is made of.

Marx`s Labour Essays - Marxist Theory, Marxism, Karl Marx

Marx`s Labour Description: This paper discusses Marx's argument on "estranged labour." This is a rather microcosmic topic but it is important because estranged labour is the basis for all of Marx's writing, most importantly, 'The Communist Manifesto.' Revealing Marx In Karl Marx's early writing on "estranged labour" there is a clear and prevailing focus on the plight of the labourer. Marx's writing on estranged labour is and attempt to draw a stark distinction between property owners and workers. In the writing Marx argues that the worker becomes estranged from his labour because he is not the recipient of the product he creates. As a result labour is objectified, that is labour becomes the object of mans existence. As labour is objectified man becomes disillusioned and enslaved. Marx argues that man becomes to be viewed as a commodity worth only the labour he creates and man is further reduced to a subsisting animal void of any capacity of freedom except the will to labour. For Marx this all leads to the emergence of private property, the enemy of the proletariat. In fact Marx's writing on estranged labour is a repudiation of private property- a warning of how private property enslaves the worker. This writing on estranged labour is an obvious point of basis for Marx's Communist Manifesto. The purpose of this paper is to view Marx's concept of alienation (estranged labour) and how it limits freedom. For Marx man's freedom is relinquished or in fact wrested from his true nature once he becomes a labourer. This process is thoroughly explained throughout Estranged Labour. This study will reveal this process and argue it's validity. Appendant to this study on alienation there will be a micro-study which will attempt to ascertain Marx's view of freedom (i.e. positive or negative). The study on alienation in conjunction with the micro-study on Marx's view of freedom will help not only reveal why Marx feels labour limits mans freedom, but it will also identify exactly what kind of freedom is being limited. Estranged Labour Karl Marx identifies estranged labour as labour alien to man. Marx explains the condition of estranged labour as the result of man participating in an institution alien to his nature. It is my interpretation that man is alienated from his labour because he is not the reaper of what he sows. Because he is never the recipient of his efforts the labourer lacks identity with what he creates. For Marx then labour is "alien to the worker...[and]...does not belong to his essential being." Marx identifies two explanations of why mans lack of identity with labour leads him to be estranged from labour. (1) "[The labourer] does not develop freely his physical and mental energy, but instead mortifies his mind." In other words labour fails to nurture mans physical and mental capacities and instead drains them. Because the worker is denied any nurturing in his work no intimacy between the worker and his work develops. Lacking an intimate relation with what he creates man is summarily estranged from his labour. (2) Labour estranges man from himself. Marx argues that the labour the worker produces does not belong to him, but to someone else. Given this condition the labourer belongs to someone else and is therefore enslaved. As a result of being enslaved the worker is reduced to a "subsisting animal", a condition alien to him. As an end result man is estranged from himself and is entirely mortified. Marx points to these to situations as the reason man is essentially estranged from his labour. The incongruency between the world of things the worker creates and the world the worker lives in is the estrangement. Marx argues that the worker first realizes he is estranged from his labour when it is apparent he cannot attain what he appropriates. As a result of this realization the objectification of labour occurs. For the worker the labour becomes an object, something shapeless and unidentifiable. Because labour is objectified, the labourer begins to identify the product of labour as labour. In other words all the worker can identify as a product of his labour, given the condition of what he produces as a shapeless, unidentifiable object, is labour. The worker is then left with only labour as the end product of his efforts. The emerging condition is that he works to create more work. For Marx the monotonous redundancy of this condition is highly detrimental because the worker loses himself in his efforts. He argues that this situation is analogous to a man and his religion. Marx writes, "The more

Two Companies Essay Example | Topics and Well Written Essays - 2000 words

Two Companies - Essay Example Toyota is also facing legal problems like Harrison Keys, in suits against them for faulty car parts. The Company has responded to the crisis that has necessitated recall of its vehicles by promptly hiring new engineers, hiring 979 engineers within the span of 2005 as compared to merely 310 in 2001. The company also carried out plans to hire 850 engineers in 2007. Moreover, the Company has also deviated from its corporate tradition of only hiring engineers who will stay and grow with the Company, focusing on hiring engineers in mid career. The Company has also issued numerous apologies and immediately recalled defective cars in order to avoid potential lawsuits, capitalizing on the good for the Company in the public eye. There are hectic efforts underfoot within the organizational framework of the Company to look into the quality issues and to make the necessary corrections. The Company has also created two additional managerial positions that are dedicated to maintaining quality control. These measures appear to have worked in the interim to help the Company maintain its sales figures. The fact that the Company is focusing on addressing the quality concerns and taking steps to redress the problems, appear to have reassured the public, which is used to the high quality of Toyota vehicles. The latest quarter sales figures showed that the Company is weathering the economic uncertainties and rising fuel prices in the global market and net profits rose to nearly $4 billion in the last quarter. (Fackler, 2007). This further appears to indicate that customers are willing to reply upon Toyota’s long term reputation for quality and forgive the recent aberration which has taken place. The Ford Company has also experienced problems similar to the scenario presented in the Harrison keys issues case, where disruptions such as selling off non core assets and discontinuing models